Aerial view of the Seminyak coastline with ELLE Resort and Beach Club Bali in place

About Geonet

Building Lifestyle Hospitality in Bali

Geonet is a Bali-based property, hospitality and development group with operations across Indonesia and Australia.

Artist impression

For more than twelve years, we have worked across tourism, digital marketing, property, finance and hotel development. Today, our focus is lifestyle hospitality, developing projects around the complete guest experience, from location, concept and design to hotel operations, dining, wellness and entertainment.

Headquartered in Bali with a presence in Australia, Geonet develops hospitality projects alongside internationally recognised brands, hotel operators, architects, designers and professional partners.

The atrium at Geonet's Bali headquarters — The atrium

The digital showroom at Geonet's Bali headquarters — Digital showroom

How We Got Here

Geonet's story began in Bali in 2012. Since then, the business has evolved from digital marketing and property into hotel investment and hospitality development, building experience across both Bali and the international markets from which our buyers and partners come.

2012

It Started in Bali

Tourism, Digital & Property

Geonet was founded as a digital marketing business working with tourism, property and lifestyle brands. Operating in Bali gave the team direct exposure to the island's growing tourism and property markets, from how international travellers discovered Bali to how projects reached overseas buyers.

As our property work grew, Geonet expanded into sales, market research and investor communications, creating the foundation for a broader property and investment business.

Geonet's management team at the Bali headquarters — Bali headquarters

From Bali to Australia and Asia

Building Our Network

Australia became a major market for Geonet, with sales and distribution networks developing across Perth, Melbourne, Sydney, the Gold Coast and wider Queensland.

Our network later extended into Asia, including activity and relationships across Thailand, Singapore and Hong Kong. Alongside this growth, Geonet became increasingly involved in the wider investor journey, including contracts, settlements, communications and relationships with property, finance, tax and legal professionals.

From Property to Hotel Investment

Finding Our Niche

Over time, our focus moved from traditional property towards hotel investment and hospitality.

Hotels brought together areas we already understood, including tourism, property, marketing and international guest demand, while introducing the ongoing operation of the asset. Our work expanded into hotel positioning, room demand, food and beverage, wellness, design, distribution, brand partnerships and professional hotel operations.

Lifestyle hospitality became a natural focus, particularly projects where accommodation, dining, wellness, entertainment and social spaces work together as one destination.

Pool terrace at ELLE Resort and Beach Club Bali at sunset — ELLE Resort & Beach Club Bali. Artist impression

From Selling Projects to Developing Them

Today

After years of marketing and selling projects developed by others, Geonet moved into originating and developing its own hospitality assets.

Today, Geonet Developments International brings together the capabilities and specialist partners required across the development and hospitality lifecycle:

Origination

Site identification and land acquisition
Due diligence and feasibility
Concept and project positioning

Design & Delivery

Architecture and interior design
Planning and development approvals
Project and construction management
Pre-opening and operational planning

Partnerships

Global brand partnerships
Hotel operator partnerships
Food and beverage partnerships

Investment & Asset Management

Marketing and investor communications
Finance, legal and professional advisory
Ongoing project and asset management

Today, that experience comes together in developments including ELLE Resort & Beach Club Bali in Seminyak and The Wylder in Berawa.

Our Partners

Lifestyle Brand

ELLE is one of the world's most recognised lifestyle brands, with more than 80 years of heritage in fashion, design, beauty, and culture. Today, the brand is expanding beyond publishing into luxury hospitality and branded real estate, bringing the ELLE lifestyle to premium residences and destination resorts. With a presence in more than 80 countries, 45 international editions, over 100 million monthly digital users, and exclusive rights to develop seven ELLE Resort & Beach Clubs across Southeast Asia, ELLE continues to evolve into a global luxury lifestyle brand.

Lead Architects

Inspiral is an internationally recognised studio shaping sustainable, luxury environments that harmonise architecture, nature, and human experience. Their designs combine innovation and environmental integrity, redefining resort and lifestyle architecture across Asia. Gold Winner, Hospitality & Leisure, International Design Awards 2024 Best Architectural Design, Southern Asia, World Luxury Hotel Awards 2024 Silver Winner, Sustainable & Green, International Architecture Design Awards 2024

Hotel Operator/Strategic Partner

SONO Hotels & Resorts is a global hotel management company owned by SONO International, one of South Korea's leading hospitality groups. Backed by a portfolio of more than 13,000 operating rooms worldwide, the group operates across South Korea, the United States, France, and key Asia-Pacific markets including Thailand, Indonesia, and Vietnam. SONO also owns T'way Air, strengthening its integrated travel and tourism ecosystem. SONO Hotels & Resorts currently manages 16 hotels in Thailand and Indonesia, with more than 11 additional properties planned across Asia by 2029. The company provides end-to-end hotel development services, from project sourcing and planning through to design, construction support, pre-opening, and long-term operations.

Interior Design

Conran and Partners was founded by Sir Terence Conran and delivers a world-class portfolio spanning luxury hotels, branded residences, boutique hospitality and high-end residential architecture. With studios in London and Hong Kong, they combine creative scale with global reach and deep typology expertise. Clients include Hyatt, Four Seasons, The Peninsula Hotels, Taj, and major international developers. Notable Projects: Park Hyatt Changsha, Park Hyatt Auckland, South Place Hotel London Design Philosophy: Integrated architecture + interiors & context-driven narratives.

Interior Architects

Based in Cape Town, South Africa, Tristan du Plessis Studio is recognised globally for its distinctive aesthetic that merges contemporary architecture with cultural depth and craftsmanship. The studio's work spans high-end hotels, restaurants, and private residences across Europe, Asia, and the Middle East. Designer of the Year, Decorex 2024 Winner, Best Club/Night Venue, Best Restaurant Design & Best Suite Design Named to Architectural Digest AD100 (Middle East & Africa) Collaborations with Louis Vuitton, Belmond.

Project Managers

Colliers is a leading diversified professional services and investment management company, operating in 63 countries with over 17,000 professionals. Their Indonesian project management division has overseen more than 250 major developments, spanning hospitality, commercial, and mixed-use projects. Colliers provides comprehensive project management and development oversight — from design coordination through construction and handover — ensuring on-time, on-budget delivery aligned with international standards.

Landscape Design

Intaran Design is an internationally recognised practice specialising in master planning, resort architecture, and landscape design for luxury hospitality brands. With more than 30 years of experience, the firm's work blends environmental sensitivity with timeless design to create immersive destination experiences across Asia and beyond. Select Collaborations: Aman, Cheval Blanc, Mandarin Oriental, Rosewood, Four Seasons, Kempinski, Alila, Anantara, and Six Senses Projects delivered in 20+ countries, including Indonesia, Thailand, Vietnam, the Maldives, and the Middle East.

Our Developments

ELLE Resort and Beach Club Bali, arrival at dusk — Artist impression

ELLE Resort and Beach Club Bali, resort wings at dusk — Artist impression

ELLE Resort & Beach Club Bali

Seminyak

ELLE Resort & Beach Club Bali is a beachfront lifestyle resort of 168 suites under development in Seminyak, created in partnership with the global ELLE brand.

The resort brings accommodation, dining, wellness, retail and entertainment together within one hospitality destination, supported by an international team across architecture, interior design, project management and hotel operations.

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The Wylder

Berawa

The Wylder is a lifestyle resort under development in Berawa, designed around the way modern travellers, families and groups experience Bali.

Flexible accommodation, wellness, dining and social spaces come together within a contemporary resort in one of Bali's established lifestyle and hospitality precincts.

View this project

ELLE Resort and Beach Club Bali, the beach club at night — Artist impression

Our Approach

Hospitality-Led Development

We develop around how hospitality assets will be experienced and operated, considering location, guest demand, room mix, dining, wellness, brand positioning and hotel operations from the outset.

Local Depth, International Experience

Headquartered in Bali, we combine local knowledge of the island's development and hospitality sectors with international expertise across hotel operations, architecture, design, project management and branding.

Integrated Capabilities

Our teams work across development, asset management, marketing, sales operations, contracts, finance and technology, connecting these capabilities as projects move from concept through development and operation.

Long-Term Asset Thinking

Our involvement continues beyond construction. We develop with the long-term performance of each asset in mind, including hotel operations, guest experience, distribution, dining, wellness and brand positioning.

Clear Communication

Our teams work within shared reporting structures to provide investors and partners with clear, consistent information as projects progress through design, approvals and construction.

Governance and Accountability

Geonet works with legal advisers and specialist consultants across property structuring, land due diligence, acquisitions, development approvals and hospitality investment matters. Our internal teams operate within defined areas of responsibility, supported by external professional advisers where specialist expertise is required.

Leadership

The People Behind Geonet

Geonet's leadership team brings together experience across hospitality development, property, financial services, marketing, commercial strategy, operations and investment.

Chad Egan

Founder and Chief Executive Officer

Alberto Furger

Partner and Director, Geonet Developments International

Ben Barnes

Chief Operating Officer

Christopher Hodda

Chief Commercial Officer

Elissa Doyle

Chief Marketing Officer

Marc Schicker

Chief Development Officer

Attend Our Events

Meet the Team

Behind Geonet's leadership is an international team working across hospitality development, project and asset management, finance and legal, investor relations, contracts and settlements, sales, marketing, technology and design.

Tarek Bhatti
General Manager of Strategic Partnerships
Jarrod Coory
Channel Partner & Settlements Manager
Rani Swastika
Sales Settlement Executive
Alfi Yunita
Sales Settlement Support
Valentina Wijayanti
Investor Relations

Visit Geonet

Geonet's international headquarters is in Bali, where investors and partners can meet our team, learn more about our developments and visit active project sites by appointment.

Our headquarters also supports project presentations, meetings, training, events and content production, giving visitors the opportunity to see our Bali operations firsthand.

Arrange a Visit

All images of ELLE Resort & Beach Club Bali and The Wylder are artist impressions of developments that are not yet built. Final design, materials, landscaping and surroundings may differ. ELLE, The Wylder and partner marks are the property of their respective owners and appear as supplied.