The brand behind the resort
A global icon. A new chapter in Bali.
For more than 80 years, ELLE has shaped the way the world sees fashion, beauty, design and contemporary culture. Today, the ELLE name extends far beyond publishing, with an international presence across hospitality, branded residences, cafés, spas, beauty, fashion and home.
Through our partnership with ELLE, Geonet is bringing the brand's distinctive approach to style, design and hospitality to Bali with ELLE Resort & Beach Club Bali, the world's first ELLE beach resort.
168 suites and penthouses · Opening 2028 · Seminyak, Bali
Current ELLE and ELLE DECORATION editions worldwide
About ELLE
A global name that has shaped style for more than 80 years.
ELLE was founded in Paris in 1945 by journalist Hélène Gordon-Lazareff with a progressive vision for a new kind of women's magazine.
From the beginning, ELLE approached fashion differently. It made style more accessible, connected readers directly with emerging ideas and placed fashion alongside beauty, culture and modern life.
That editorial perspective became the foundation of an international brand.
ELLE expanded globally in 1985, launching editions in the United States and the United Kingdom. ELLE Decoration followed in France in 1987, extending the brand's authority into interiors, architecture and design.
Today, ELLE is one of the most recognised fashion and lifestyle names in the world.
Its international ecosystem now spans more than 80 editions worldwide, digital platforms, fashion, beauty, home and decoration, cafés, spas, salons, hotels and branded residences.
Through approximately 200 licensing partnerships across 80 countries, the ELLE name has moved from the pages of a magazine into products, places and experiences around the world.
The same global brand expertise now comes to Bali through our partnership with ELLE.
People reached every month across print, digital and licensed physical experiences.
Worldwide monthly print readership.
Unique visitors each month across ELLE’s digital platforms.
Editions worldwide across ELLE and ELLE Decoration.
Licensing partners operating across 80 countries.
The ELLE businesses
One global brand. Eight areas of expertise.
ELLE has developed into a global lifestyle ecosystem built across media and international brand licensing.
Its publishing and digital platforms continue to shape conversations around fashion, beauty, design and culture. Alongside them, ELLE works with selected partners around the world to translate the brand into products, services, destinations and physical experiences.
This expertise now spans eight major categories, including hospitality and branded real estate.
ELLE Resort & Beach Club Bali brings several of these worlds together within one destination.
Magazines
The foundation of the ELLE brand. With more than 80 editions worldwide across ELLE and ELLE Decoration, its publishing network continues to influence fashion, beauty, design and lifestyle across international markets.
Digital
ELLE operates across more than 60 digital platforms, connecting with millions of readers and followers every month. Its global digital presence extends the brand across websites, social media and content platforms around the world.
Fashion
Fashion has been central to ELLE since 1945. Today, licensed fashion collections extend the ELLE name across womenswear, menswear, childrenswear, sportswear, accessories, footwear and other lifestyle categories.
Beauty
Beauty is a core part of the ELLE identity. Through licensing and specialist partnerships, ELLE extends its beauty expertise into products, services and experiences designed around contemporary beauty and personal care.
Home and decoration
ELLE DECORATION was launched in France in 1987 and has grown into an international authority on interiors, architecture, furniture and contemporary design. Today, it represents one of ELLE’s major global business categories.
Cafés
ELLE cafés translate the brand into hospitality and social experiences. ELLE Café concepts now operate across international markets including Türkiye, Thailand, Japan and Saudi Arabia, bringing together food, design and the ELLE lifestyle.
Spas and salons
ELLE has expanded its beauty and wellness expertise into physical destinations. ELLE-branded spas and salons operate across several international markets, including Japan, India and China.
Hotels and residences
Hospitality is one of the newest and most significant extensions of the ELLE brand. Maison ELLE hotels are established in Paris and Amsterdam, while ELLE-branded residences are being developed internationally. ELLE Resort & Beach Club Bali takes that expansion further as ELLE’s first beach resort anywhere in the world.
The film
ELLE Hospitality & Real Estate 2026.
From Paris and Amsterdam to Miami, Dubai and now Bali.
See how ELLE is translating more than 80 years of fashion, design, beauty and lifestyle expertise into a growing international hospitality and real estate portfolio.
ELLE Hospitality
From city hotels to the world's first ELLE beach resort.
ELLE entered hospitality in 2022 with the opening of Maison ELLE Paris, a boutique hotel in the 17th arrondissement, only a few streets from the Arc de Triomphe.
Maison ELLE Amsterdam followed in 2023, bringing the brand into a restored 19th-century property near the Vondelpark.
Both properties introduced a hospitality approach shaped by ELLE's established expertise in fashion, interiors, beauty, culture and design.
Bali takes that vision into a completely new setting.
ELLE Resort & Beach Club Bali will be the brand's first beach resort globally and its first property within a new leisure category designed for seaside, mountain and nature destinations.
Rather than reproducing the Maison ELLE city hotel concept, the Bali resort expands the brand into a full-scale destination combining accommodation, beach club experiences, dining, wellness, design and leisure.
It marks a significant next step for ELLE hospitality and a new chapter in our partnership with the brand.
Every ELLE address is shaped around the same three foundations.
French Art de Vivre
ELLE brings its Parisian heritage and distinctive approach to style into every hospitality destination. Fashion, interiors, art, food and culture come together to create spaces that feel considered, contemporary and recognisably ELLE. In Bali, this philosophy will be interpreted for a beachfront resort environment and the lifestyle of Seminyak.
Smiling Beauty
Beauty and wellness have been part of ELLE for generations. Within hospitality, that expertise becomes part of the guest experience through wellness, personal care and spaces designed around relaxation and wellbeing. ELLE Resort & Beach Club Bali extends this philosophy through its dedicated spa, wellness and lifestyle offering.
ELLE Location
ELLE does not apply the same concept to every destination. Each property combines the brand’s international identity with the architecture, culture, materials, flavours and character of its location. The result is a hospitality experience that carries the ELLE signature while remaining connected to where it belongs.
Where ELLE already is
ELLE is already building a global hospitality footprint.
Explore the map to see how the ELLE Hospitality, Wellness, and Real Estate portfolio is expanding around the world.
The ELLE name is already present across an expanding international portfolio of hotels, cafés, spas, salons and branded residences.
Maison ELLE hotels operate in Paris and Amsterdam. ELLE cafés can be found across Türkiye, Thailand, Japan and Saudi Arabia. ELLE spas and salons operate across markets including Japan, India and China.
ELLE-branded residences are also extending the brand into international real estate, including developments in Miami and Dubai.
Bali becomes the next major destination within that growing network and the first to introduce ELLE as a beach resort brand.
World view
18 venues · Zoom in for individual venues
All venues
The estate, address by address
Explore the growing world of ELLE hospitality.
From boutique hotels in European capitals to cafés, wellness destinations, branded residences and the upcoming beach resort in Bali, ELLE is steadily building a physical presence around the world.
Each destination translates the brand through a different category, market and experience while remaining connected through ELLE’s established approach to fashion, beauty, design and lifestyle.
Artist impressionELLE Resort & Beach Club Bali
Jl. Pantai Batu Belig No.5, Kerobokan Kelod, Kec. Kuta Utara, Kabupaten Badung, Bali 80361, Indonesia
168 suites and penthouses
Geonet developmentWhat it isELLE's first beach resort anywhere in the world, and the first property to open under its leisure category. Developed by Geonet Developments International, with architecture by Inspiral Architects, resort interiors by Conran and Partners, beach club and suite interiors by Tristan du Plessis Studio, and SONO Hotels & Resorts managing the completed resort.
Maison ELLE Paris Etoile
14 rue Brey, 75017 Paris, France
25 rooms, four-star
What it isELLE's first hotel and the first Maison ELLE. A few streets from the Arc de Triomphe, designed by the Parisian duo Laurent & Laurence, with a wellness area named after the brand's second pillar: the Smiling Beauty spa.
Maison ELLE Amsterdam
Anna van den Vondelstraat 6, 1054 GZ Amsterdam, Netherlands
19th-century mansion
What it isThe second Maison ELLE, and the property that made the concept a brand rather than a one-off. Minimalist interiors in a 19th-century mansion beside the Vondelpark.
Artist impressionELLE Residences Miami
3618 NE 5th Avenue, Edgewater, Miami, Florida 33137, USA
189 residences over 26 floors
Not yet openWhat it isThe world's first ELLE Residences project. Developed by Residence at 5th Ave, LLC, with architecture by Arquinaut, interiors by The One Atelier and landscape by L&ND Design. One- and two-bedroom homes delivered furnished.
Artist impressionELLE Residences Dubai Islands
Island A, Dubai Islands, Deira, Dubai. The project publishes the island rather than a street address, so the pin is the island.(approximate)
98 apartments and 7 townhouses
Not yet openWhat it isDubai's first ELLE-branded residences, following the Miami debut. Developed by ANAX Developments, with interiors by The One Atelier and Arquinaut as brand representative.
ELLE SPA Tokyo
Villa Fontaine Premier Haneda Airport, 2-7-1 Haneda Airport, Ota-ku, Tokyo 144-0041, Japan
Directly connected to Terminal 3
What it isThe first ELLE spa in Japan, operated by Sumitomo Realty & Development. All-hand treatments using French organic essential oils, with private baths, sauna and natural hot springs.
ELLE Spa New Delhi
Crowne Plaza, Noida B District Centre, 13 Mayur Vihar, New Delhi 110091, India
Open Wednesday to Monday
What it isAn ELLE spa inside the Crowne Plaza, offering full-day treatment programmes with experienced therapists. Listed in ELLE's current directory and absent from the 2023 one, so it is a recent addition to the estate.
ELLE Spa & Salon Goa
Hotel Novotel Goa Shrem Resort, Anna Waddo, Main Candolim Road, Bardez, Goa 403515, India
Open daily, 9:00 to 21:00
What it isAn ELLE spa and salon on the main Candolim road, inside the Novotel Goa Shrem Resort. One of two ELLE wellness addresses in India.
ELLE Spa & Salon Hyderabad
17 Degree North, Mokila, Kondakal Road, Shankarpally, Hyderabad 501203. Plotted at Mokila.(approximate)
4 treatment rooms, two of them couple suites
What it isInside the 17 Degree North members club, alongside a 50-key hotel, two restaurants, a pool and a sports club. Four treatment rooms including two couple suites. Present in ELLE's 2023 directory and not in the current one.
ELLE Salon Osaka
Sakurabashi Gokoh Building 2F, 2-1-3 Umeda, Kita-ku, Osaka 530-0001, Japan
100 m from Nishi-Umeda Station
What it isThe world's first ELLE beauty salon. A premium haircare address that ELLE describes as a social platform as much as a salon.
ELLE brand photographyELLE Salon Shanghai
176-177, Floor LG1, iapm, 999 Huaihai Middle Road, Xuhui, Shanghai, China
What it isOne of two ELLE hair salons in China, in the iapm mall on Huaihai Middle Road. ELLE positions the salons as a space to demonstrate French lifestyle rather than simply to cut hair.
ELLE Salon Guangzhou
12b, Floor M, Taikoo Hui, 383 Tianhe Road, Tianhe District, Guangzhou, China
What it isELLE Salon's China flagship, opened in Taikoo Hui on 18 May 2021, and the second of the brand's two Chinese salons.
ELLE Cafe Suadiye, Istanbul
Suadiye, Kadikoy, Istanbul. ELLE names the district; individual branch addresses are not published, so the pin is Suadiye.(approximate)
More than eight opened within one year
What it isELLE's fastest cafe rollout anywhere, and the reason food and beverage is now a named licensed category rather than an experiment. Suadiye is the address in ELLE's own directory.
ELLE cafe Roppongi Hills
Roppongi Hills Mori Tower, Hillside 2F, 6-10-1 Roppongi, Minato-ku, Tokyo, Japan
Open from 08:00 on weekdays
What it isELLE cafe in Mori Tower, blending French lifestyle with the fashion and beauty side of the brand. Japan is the most recent cafe market ELLE names.
ELLE cafe TAKANAWA
TAKANAWA GATEWAY CITY RESIDENCE 2F, Minato-ku, Tokyo. Plotted at Takanawa Gateway; the residence is on the same block.(approximate)
Opens 8 September 2026
Not yet openWhat it isELLE cafe's first permanent Tokyo store, following pop-ups in Omotesando and Kamakura. Not yet open.
ELLE Cafe Phuket
Phuket Old Town, Phuket, Thailand. ELLE describes the street and the building but publishes no number, so the pin is Thalang Road in the old town.(approximate)
Open 10:00 to 17:00
What it isA cafe built around Phuket Old Town's Sino-European architecture, with an open bakery and a brick wall detailed to echo the layers of a croissant.
ELLE brand photographyELLE Cafe Pattaya
A La Campagne, Na Jomtien, Pattaya, Chonburi, Thailand
Open 10:00 to 18:00
What it isSet inside A La Campagne, a rustic French-styled destination south of Pattaya. Built with the pastry chef known as Chef Ing around a signature croissant.
Cafe ELLE Riyadh
Riyadh, Saudi Arabia, as ELLE names it. Plotted at the city, and flagged rather than resolved: the published phone number carries the +966 13 code, which is the Eastern Province, and ELLE's own page for it sits under a url that reads abu-dhabi. The city is ELLE's claim, not a verified location.(approximate)
Open 14:00 to 01:00
What it isOperated under licence by Cool Inc. ELLE describes it as understated Parisian chic built around the patisserie display.
ELLE Resort & Beach Club Bali
ELLE's first beach resort in the world, developed by Geonet.
Announced in May 2026, ELLE Resort & Beach Club Bali represents a major expansion of the ELLE hospitality portfolio.
Opening in 2028 on the beachfront in Seminyak, Bali, the resort will feature 168 suites and penthouses alongside a destination beach club, restaurants, bars, wellness, retail and entertainment.
The project brings together ELLE's international expertise in fashion, beauty, interiors and lifestyle with Geonet Developments International's experience in Bali property and hospitality development.
The architecture is designed to respond to its beachfront setting through flowing forms, open-air spaces and a strong connection between indoor and outdoor environments.
Across the resort, the ELLE identity will extend beyond the name.
It will influence the guest experience through architecture, interiors, dining, wellness, beauty, fashion and the overall approach to hospitality.
For ELLE, Bali represents the first destination within its new leisure hospitality category.
For Geonet, the partnership brings one of the world's most established fashion and lifestyle brands into a destination we know deeply.
Together, we are creating a new expression of the ELLE brand specifically for Bali.
Every row: the Lagardere Group press release of 5 May 2026. The resort’s own marketing site still advertises a different suite count; it is out of date and is not used here.
About the Lagardère Group and the ELLE brand
The global group behind ELLE.
ELLE is part of an established international brand ecosystem supported by the Lagardère Group, a company listed on Euronext Paris.
Through Lagardère Active Enterprises, the ELLE brand has developed an extensive global licensing business that extends its influence from publishing into fashion, beauty, home, hospitality and lifestyle.
This international infrastructure provides the foundation for ELLE to collaborate with selected partners and expand the brand into new categories and markets.
What the name means
ELLE is the French word for she.
Hélène Gordon-Lazareff chose the name ELLE when she founded the magazine in Paris in 1945.
More than eight decades later, the same name has grown into an internationally recognised fashion and lifestyle brand.
Today, ELLE appears across magazines, digital platforms, fashion collections, beauty, interiors, cafés, spas, hotels, branded residences and, for the first time, a beach resort in Bali.
The categories have expanded significantly.
The identity behind them remains unmistakably ELLE.
Lagardère Group
Lagardère is an international group operating across publishing, travel retail, media and entertainment-related activities.
The group operates in more than 45 countries, employs more than 33,000 people and generated €8.942 billion in sales in 2024.
Its businesses include Lagardère Publishing, Lagardère Travel Retail, Lagardère News, Lagardère Radio and Lagardère Live Entertainment.
Lagardère Active Enterprises develops and manages international non-media brands, including ELLE.
This structure provides ELLE with an established global platform for licensing, partnerships and international brand development.
The ELLE brand
ELLE has grown from a French magazine founded in 1945 into an international fashion and lifestyle brand with a presence across more than 80 editions worldwide.
Its global publishing network includes ELLE and ELLE DECORATION alongside digital platforms reaching audiences across multiple international markets.
Worldwide print readership is approximately 32 million each month.
More than 60 digital platforms generate approximately 90 million unique visitors monthly, supported by a social media audience of more than 122 million.
Beyond publishing, ELLE works with approximately 200 B2B partners across 80 countries in fashion, beauty, home decoration, hospitality and other lifestyle categories.
Across print, digital and licensed experiences, the ELLE ecosystem reaches more than 250 million people every month.
Lagardère Group and ELLE. Figures published 5 May 2026. lagardere.com · elleinternational.com
What the ELLE name means for our investors
What ELLE brings to the partnership.
ELLE Resort & Beach Club Bali combines Geonet's development expertise with the international recognition, creative authority and lifestyle expertise of one of the world's most established fashion brands.
These are some of the key strengths ELLE brings to the project.
More than 80 years of global brand equity.
ELLE was founded in Paris in 1945 and has developed into an internationally recognised name across fashion, beauty, design and lifestyle.
That history gives the Bali resort a brand identity built over generations rather than created specifically for one development.
An established international licensing platform.
ELLE works with approximately 200 licensing partners across 80 countries.
Its licensing business has expanded over decades across fashion, beauty, home, hospitality and other lifestyle categories.
ELLE Resort & Beach Club Bali becomes part of that established international brand network.
A global first for the ELLE hospitality portfolio.
Bali will become home to the first ELLE beach resort anywhere in the world.
It also represents the first property within ELLE’s new leisure hospitality category, extending the brand beyond its existing urban Maison ELLE hotels.
An international audience at significant scale.
ELLE reaches more than 250 million people every month across print, digital and licensed brand experiences.
Its global ecosystem includes approximately 32 million monthly print readers, around 90 million monthly digital visitors and a social audience exceeding 122 million.
This existing international reach gives ELLE a level of recognition that extends well beyond the property itself.
Real hospitality experience across international markets.
ELLE already operates within hospitality through Maison ELLE hotels in Paris and Amsterdam, alongside cafés, spas and salons across multiple countries.
Branded residential projects are also extending the ELLE name into international real estate.
Bali builds on an existing hospitality and lifestyle platform rather than starting from zero.
Global brand expertise combined with an experienced delivery team.
ELLE brings the brand, creative direction and international lifestyle positioning.
Geonet Developments International leads the development in Bali, supported by an international project team that includes established specialists across architecture, design, engineering and hospitality.
Together, the partnership combines global brand recognition with local development experience and specialist international expertise.
Frequently asked questions
Understanding ELLE's role.
No.
ELLE is the global brand partner behind ELLE Resort & Beach Club Bali.
The project is being developed by Geonet Developments International.
ELLE contributes its brand identity, international positioning and expertise across fashion, beauty, design and lifestyle to the resort concept and guest experience.
The ELLE brand sits within the Lagardère Group’s international brand portfolio.
Lagardère is a listed international company headquartered in France with operations across publishing, travel retail, media and other businesses.
Its Lagardère Active Enterprises division manages the international development and licensing of the ELLE brand.
ELLE already has an established and growing hospitality presence.
Maison ELLE Paris opened in 2022 and Maison ELLE Amsterdam followed in 2023.
ELLE also operates branded cafés, spas and salons internationally, while branded residential projects are underway in markets including Miami and Dubai.
Bali is different because it will be ELLE’s first beach resort anywhere in the world and the first property within its new leisure hospitality category.
ELLE is one of the world’s largest international fashion and lifestyle brands.
Its network includes more than 80 editions worldwide, approximately 32 million monthly print readers, around 90 million monthly unique digital visitors and more than 122 million social followers.
Across its media and licensed brand ecosystem, ELLE reaches more than 250 million people every month.
Bali represents the next stage of ELLE’s expansion into hospitality.
The brand already operates Maison ELLE hotels in Paris and Amsterdam. ELLE Resort & Beach Club Bali introduces a new leisure hospitality category built around resort destinations, beach experiences, wellness, dining and lifestyle.
Seminyak gives ELLE the opportunity to translate its fashion, beauty and design heritage into a beachfront environment within one of Asia’s best-known tourism destinations.
It will be the first ELLE beach resort anywhere in the world.
It also represents the first property within ELLE’s leisure hospitality category, expanding the brand beyond its existing city hotel concept.
This makes Bali an important new chapter in ELLE’s international hospitality strategy.
ELLE brings its global brand identity, creative direction and expertise across fashion, beauty, interiors, design and lifestyle.
These elements help shape the positioning and experience of the resort, from its overall brand identity to the way fashion, wellness, dining, interiors and guest experiences are brought together.
Geonet Developments International remains responsible for the development of the project.
ELLE Resort & Beach Club Bali forms part of ELLE’s established international licensing and hospitality platform.
ELLE has worked with approximately 200 licensing partners across 80 countries, extending the brand into fashion, beauty, interiors, cafés, wellness, hotels and branded residences.
The Bali resort is one of ELLE’s hospitality partnerships and the first beach resort under the brand.
ELLE approaches hospitality through the same areas that have defined the brand for decades, including fashion, beauty, interiors, design, culture and lifestyle.
Its hospitality philosophy is built around French Art de Vivre, Smiling Beauty and ELLE Location.
These principles help each property maintain the ELLE identity while still responding to its individual destination.