Geonet’s hotel advisory & hospitality consultant
Hospitality expertise built in from the beginning.
Geonet appointed JACK Hospitality to provide hotel advisory and hospitality consultancy across ELLE Resort & Beach Club Bali and The Wylder.
Their work starts well before opening. From market assessment and hospitality planning to restaurant and bar concepts, guest journey modelling, commercial forecasting and management agreement support, JACK helps us test how each project will work as a hospitality business.
More than 100 years of combined hospitality experience across the founding team.
ELLE Beach Club, Seminyak · Artist impression
About JACK
Hospitality experience from concept to operation.
JACK Hospitality is a Sydney-based food and beverage, hotel advisory and hospitality consultancy working with owners, operators and developers across Australia, Asia and the Pacific.
The four founders bring more than 100 years of combined experience across luxury hotels, restaurants, bars, resorts, casinos, stadiums, retail and major hospitality precincts.
Their work combines creative hospitality thinking with commercial planning and operational experience. That includes understanding the market, developing concepts, modelling how a venue could perform and helping owners prepare projects for operation.
For Geonet, JACK provides an independent hospitality perspective throughout the development process. They work alongside our development team, designers, consultants and hotel operator to help ensure the commercial and guest experience thinking is considered early.
Years of combined hospitality experience across JACK’s founding team.
JACK, all sources
Restaurant and bar openings overseen across Australia and Japan.
Company profile p23
Published projects across markets including Australia, Bali, Japan and the Maldives.
Projects page + profile
Geonet developments currently supported by JACK Hospitality.
Projects page
The team
Four founders. Decades of hospitality experience.
JACK is led by four co-founders whose experience covers hotel operations, food and beverage, commercial strategy, people and culture, venue openings and hospitality performance.
Acknowledgement of Country
JACK acknowledges the Gadigal People, the Traditional Custodians of the lands on which we meet and the Traditional Custodians of the lands across Australia where we conduct our business. We pay our respects to Elders, past, present and emerging. We are committed to honouring our First Nations Peoples’ unique cultural and spiritual connection to Country and their role in caring for and maintaining Country over thousands of years.
JACK’s experience
Hospitality experience across markets and formats.
JACK’s published portfolio spans Australia, Bali, Japan and the Indian Ocean. Their work covers hotels, resorts, restaurants, bars, retail and larger hospitality precincts, giving the team experience across both development planning and operational hospitality.
For Geonet, that breadth is important. It means the advice behind our projects is informed by experience across different markets, guest profiles, operating models and hospitality formats.
Every project is plotted at its own address. Filter by region and open any address in Maps.
Regional view
16 projects · Zoom in for individual projects
All projects
Selected projects
Experience behind the advice.
JACK’s work extends across hospitality projects of different scales and markets. Their scope can range from initial market assessment and feasibility through to concept planning, operational modelling, food and beverage strategy and management agreement support.
ELLE Resort & Beach Club By Cross Collection
Jl. Pantai Batu Belig No.5, Kerobokan Kelod, Kec. Kuta Utara, Kabupaten Badung, Bali 80361
168 suites, opening 2028.
Geonet development
The Wylder By Cross Collection
Berawa, Canggu, Badung, Bali — no street address published
Geonet development
Intanah Balangan Beach Resort
Balangan, Jimbaran, Badung, Bali — no street address published
Waldorf Astoria, Sydney
One Circular Quay, 1 Alfred Street, Sydney NSW 2000
Cafe Sydney
5th Floor, Customs House, 31 Alfred Street, Circular Quay NSW 2000
Icebergs Bar + Kitchen, Sydney Airport
T3 Qantas Domestic Terminal, Sydney Airport, Mascot NSW 2020
Smith and Deli
107 Cambridge Street, Collingwood VIC 3066
Beverly Rooftop
Level 24, 627 Chapel Street, South Yarra VIC 3141
St Moritz, Melbourne
14–16 The Esplanade, St Kilda VIC 3182
Chandon
727 Maroondah Highway, Coldstream VIC 3770
Mercure & Novotel Airport, Darwin
2 Henry Wrigley Drive, Eaton NT 0820
InterContinental Hayman Island
1 Raintree Avenue, Hayman Island QLD 4801
ANA InterContinental Manza Beach Resort
2260 Serakaki, Onna, Kunigami District, Okinawa 904-0493, Japan
InterContinental Maldives Maamunagau Resort
Maamunagau Island, 05060, Raa Atoll, Maldives
InterContinental Fiji Golf Resort & Spa
Maro Road, Natadola Bay, Viti Levu, Fiji
Current engagement
Holiday Inn Suva
501 Victoria Parade, Suva, Fiji
Current engagementJACK’s capabilities
From market study to opening.
JACK supports hospitality projects across the full development lifecycle.
For Geonet, this means we can bring hospitality thinking into the project while major decisions around positioning, design, operations, food and beverage and commercial structure are still being made.
Asset Management
Owner-side support across hotel development, pre-opening and operational readiness, including performance monitoring, revenue optimisation and cost management.
Market Analysis
Research into market conditions, competitors, demand, guest profiles and cultural factors to support project positioning.
Concept Development
Development of hospitality concepts based on the project brief, target market and commercial objectives.
Forecast Modelling
Commercial modelling that tests different operating assumptions and helps assess the financial viability of a hospitality concept.
Master Planning
Hospitality input into master planning to help align guest experience, operations, commercial spaces and overall project flow.
Food & Beverage
Development and planning of restaurant, bar and hospitality concepts, including positioning, operating requirements and guest experience.
Execution & Operations
Support as concepts move towards operation, including systems, processes and operational readiness.
Placemaking & Wayfinding
Planning how guests experience and move through a hospitality environment, from arrival through to individual venues and facilities.
Naming & Branding
Strategic input into names, identities and brand systems for hospitality concepts and venues.
Amplification
Planning how hospitality concepts can build awareness through marketing, programming, partnerships and guest experiences.
Successful Retailing
Retail strategy focused on tenancy mix, merchandising, customer experience and commercial performance.
People & Culture
Organisational and HR consulting designed to align teams, leadership and service culture with the hospitality concept.
First Nations Advisory
Advisory focused on Indigenous participation, cultural engagement, employment and sustainable organisational pathways.
Business Coaching
Performance-focused support for hospitality owners, operators and leadership teams.
IT Discovery & Install
Technology planning across point-of-sale, property management, table management and workforce systems.
Tender & Procurement
Support with operational tendering, procurement requirements and evaluation frameworks.
Why Geonet works with JACK
Hospitality knowledge backed by operational experience.
Developing a hospitality asset requires more than architecture and construction.
The project also needs to work operationally. Restaurants need the right positioning. Guest journeys need to make sense. Staffing, service, revenue streams, operating systems and commercial assumptions need to be considered before opening.
We appointed JACK because their experience covers these areas from both an advisory and operational perspective. Their capabilities are centred around five key areas.
ELLE Resort & Beach Club, Seminyak · Artist impression
Food & Beverage Operations
Planning and development of restaurant, bar, hotel and entertainment experiences, supported by operational and commercial thinking.
Operational Delivery & Management
Experience across hotels, resorts, casinos and large hospitality venues, including operating efficiency, service standards and compliance.
Event Programming & Activities
Planning hospitality programming, events and guest activities that contribute to the wider destination experience.
Operational Frameworks & Policy
Development of the systems, policies and operational frameworks required to support a hospitality business from opening onwards.
Precinct & Retail Management
Planning of hospitality and retail environments, tenancy mix, customer experience and commercial performance.
Their role with Geonet
An independent hospitality perspective throughout development.
JACK sits on the advisory side of the project team.
Their role is different from the hotel operator. They work with Geonet during development to assess the hospitality model, challenge assumptions and provide specialist advice before and during the transition into operation.
An advisor representing the owner
JACK works alongside Geonet as an owner-side hospitality advisor. This provides another layer of specialist review across hospitality planning, commercial assumptions and operational preparation.
Food and beverage planned early
Restaurants, bars and other hospitality facilities are considered during the design and planning process rather than being treated as additions close to opening.
This allows layout, positioning, guest flow, operational requirements and commercial modelling to be considered together.
One advisory team across two Bali developments
JACK advises on both ELLE Resort & Beach Club Bali and The Wylder.
This gives the team experience across two different Geonet hospitality concepts and allows market knowledge, operational insight and project learnings to carry across both developments where relevant.
Performance can be measured
JACK’s asset management work includes reviewing hospitality performance indicators such as RevPAR, RGI, ADR, forecasts and industry benchmarks.
This creates a framework for assessing actual hospitality performance against defined operating measures.
More than 100 years of combined experience
JACK’s four founders bring more than a century of combined hospitality experience, including more than 60 restaurant and bar openings across Australia and Japan.
Their wider experience includes major hotel brands, restaurants, hospitality venues and international projects.
Independent specialist advice
JACK operates as an independent hospitality consultancy.
That gives Geonet access to specialist advice focused on the owner, the project and its operating requirements while working alongside the wider development and hospitality management team.
Frequently asked questions
Understanding JACK’s role.
JACK Hospitality is a Sydney-based food and beverage, hotel advisory and hospitality consultancy. Geonet has appointed JACK to provide specialist hospitality advice across ELLE Resort & Beach Club Bali and The Wylder.
Their scope includes market assessment, hospitality feasibility, competitor analysis, restaurant and bar concept development, guest journey modelling, financial modelling and support around the hotel management agreement.
JACK provides hospitality advisory services across The Wylder, including market analysis, concept development, food and beverage strategy, guest journey planning, commercial modelling and hotel management agreement support.
No. JACK is a hospitality advisor to Geonet. The hotel operator is responsible for the day-to-day management and operation of the property once operational.
It gives our development team access to specialist hospitality expertise during planning and development. JACK can review the concept from an operational and commercial perspective while major decisions can still be influenced.
JACK’s published portfolio includes hospitality projects across Australia, Bali, Japan and the Indian Ocean, covering hotels, resorts, restaurants, bars, retail and hospitality precincts.
No. JACK provides professional hospitality advice and planning support. Their appointment does not guarantee financial, investment or operational performance.